Let me set the scene. It’s 2020 and Vasse Strength and Conditioning aims to become a beacon of hope for the community of Vasse. We have a facility, but we have to learn more! So we start reading to increase our capacity to lead and stumble across a book about life and business using values that have been tried and tested on the New Zealand Rugby Team, the All Blacks.
In pursuing greatness, there are often valuable lessons to be learned from unexpected sources. For Vasse Strength and Conditioning, that transformative wisdom was found in James Kerr’s book, “Legacy,” which has been instrumental in shaping our own values and approach towards building a winning culture when it comes to becoming more than ordinary and pursuing EXTRA-ORDINARY.
Three fundamental principles from the book have profoundly influenced our journey towards fostering an environment where individuals can strive to become EXTRA-ORDINARY. In this article, I am to help you understand how we have put these values in place so that you can succeed in your pursuit of more.
At Vasse Strength and Conditioning, the “Sweep the Sheds” philosophy has become ingrained in every aspect of our operation. This principle, illuminated in the first chapter of Kerr’s book through the story of the All-Blacks rugby team, emphasises the importance of humility and the willingness to undertake even the most boring tasks, regardless of an individual’s stature or position.
For Vasse Strength and Conditioning, this translates into a culture where everyone, from coaches to athletes, takes ownership of the small details that collectively contribute to success. Whether tidying up equipment after a session, helping another member, or acknowledging and celebrating incremental progress, every task is deemed significant. By instilling a humility and collective responsibility mindset, Vasse Strength and Conditioning cultivates an environment where individuals understand that greatness is built upon intentness and respect for the process.
Secondly, Central to Vasse Strength and Conditioning’s values is the belief that continuous personal development and learning is the cornerstone of progress. Drawing inspiration from Kerr’s insights into the All-Blacks’ commitment to personal and professional development, our organisation has prioritised establishing a vibrant learning culture. We love to encourage our coaches and members coaches alike to expand their knowledge, refine their skills, and stay up to date on all things to do with physical, mental, emotional, and spiritual health. Furthermore, fostering an environment where feedback is welcomed and constructive criticism is seen as an opportunity for growth ensures that individuals constantly challenge themselves to reach new heights of excellence.
By championing a culture of lifelong learning, Vasse Strength and Conditioning empowers individuals to unlock their full potential and strive for greatness both in and out of the training space.
Probably the most straightforward yet impactful principle borrowed from “Legacy” is the mantra of “No Dickheads.” This simple yet powerful directive underscores the importance of fostering a positive and respectful environment where egos are checked at the door, and collaboration thrives.
At our facility, this principle serves as a guiding principle in recruiting and retaining members and staff. Regardless of talent or skill level, individuals are encouraged to ‘be the moon’, someone who shines light onto the dark, and if by any chance do exhibit toxic attitudes or disruptive behaviours, they generally don’t feel like they fit in and are swiftly dealt with as they are seen as conflicting to the values and objectives of those around them.
By upholding a zero-tolerance policy towards negativity and fostering a culture of mutual respect and support, Vasse Strength and Conditioning ensures that every member of their community is empowered to thrive and contribute to the collective pursuit of excellence.
Ultimately, the principles outlined in “Legacy” by James Kerr have served as a beacon of inspiration and guidance for Vasse Strength and Conditioning in our quest to build a solid winning culture for individuals striving to become EXTRA-ORDINARY. We love to embrace humility, prioritising learning, becoming lifelong self-developers and cultivating a positive and inclusive environment; Vasse Strength and Conditioning exemplifies the transformative power of mindset and culture in unlocking human potential and achieving unique levels of success. Just like the New Zealand Rugby Team The All-Blacks.