The idea for this post hit me while reading BE 2.0 by Jim Collins.
This bright yellow book has been on my bookshelf since 2021 and has been staring me down for a while. Finally, I picked it up.
It turns out it is a book about building a business that endures, something that doesn’t just survive the highs and lows but stands the test of time because it’s anchored in deep purpose, more than just hype.
It’s about building something meaningful, something principled, something that matters far beyond quick wins or flashy results.
One sentence made me stop and stare:
“Enduring greatness requires clarity of vision.”
I sat there for a while thinking not about VSC or the business but myself.
Because throughout my life, I’ve had seasons when I think about the capabilities I want to build as I grow older, especially as a husband, a dad, and a leader.
But I’ve also had long stretches where I didn’t.
I was focused on lifestyle. Career. House. Security. The next step.
And when I did train, it was often at 110%, pushing hard, ignoring niggles, chasing outcomes without checking in on why I was doing it.
I had goals, sure. But did I have a vision?
A real picture of who I wanted to become physically as the years passed?
One that aligned with my life, not just my ego?
It made me wonder… what if we stopped chasing extremes and started asking a better question? What do I want my capabilities to be? Not just this year, but for the next 30, 40, 50?
Most people have a vision of the house they want to live in. They picture the layout, the kitchen, and the outdoor area. Some even build vision boards of the lifestyle they’re working toward.
But what about your body?
What about your health, energy, movement, and capacity to live fully and endure whatever life throws you?
We’ve been trained to set fitness goals.
But rarely do we ask ourselves,
“What is my vision for my physical future?”
And that’s precisely where burnout begins.
Burnout doesn’t come from doing too much; it comes from doing too much of what doesn’t matter.
Without a vision, your training becomes a chore.
Your health becomes a series of starts and stops.
Your motivation fades the moment life gets hard.
But when you’re anchored to a bigger vision that grows with you, you can endure the challenges.
You can grow stronger through adversity, not despite it.
At Vasse Strength and Conditioning, we have a clear vision. It’s bold. It’s different. And it’s built to last.
We’re here to challenge the stereotype of what fitness is “supposed” to be and help ordinary people become extraordinary.
Not through fads or hype.
But through values that have meaning:
- Fitness – we build strength and movement that’s useful, not just aesthetic
- Community – we walk alongside each other in the process
- Knowledge – because intention beats intensity every time
- Faith – belief in each other and the long game
- Time – because we are all using it up, and nothing good comes from wasting it
It’s through this vision that we overcome burnout.
That we face adversity without quitting.
And that we stay aligned to our purpose when life pulls us in a hundred directions.
So what’s your vision?
What capabilities do you want to build in the next five years?
What kind of body, energy, and resilience do you want to have at 40, 50, or 60?
What kind of father, mother, partner, business owner, or leader do you want to be physically equipped to be?
Because you can’t build what you haven’t imagined.
And you can’t endure what you haven’t decided matters to you.
Design your physical future. The same way you’d design your dream house. The same way you plan your career or family goals.
Because your body is the vessel through which you live, lead, and love.
And the strength you build now is the foundation for every chapter.
At VSC, we’re not just here to make you fit.
We’re here to help you build a future you’re proud of.
A future grounded in capability, purpose, and endurance.
So I’ll ask again:
What’s your vision—not just for how you want to look,
But for how you want to live?
And are you ready to start building it? Because I argue that you want to. You have to have the courage to do it. To step up, keep stepping up, and get after it. Do things differently, And become EXTRAORDINARY!